Callaway - Product Catalog
This was one of my favorite projects in college that showcases the perfect combination of Photoshop, Illustrator and Indesign. The requirement for this project was to take an existing product catalog and redesign it to make it better. I chose Callaway as I was working for a golf course at the time and I loved their branding and style. I felt that I could push their style guide and look to a new level that would appeal to a younger audience as well as maintain its current audience.
When I started going through the catalog I noticed a lot of errors that made it to print. They had spelling errors, punctuation errors and some product shots needed color adjustments. I didn't realize how much work was going to be needed to fix these initial errors on top of creating a new concept and overall layout.
Since I had the product catalog already with all of the product images on there, I scanned in all of the pages at a high resolution on a large scanner. We are talking at least 200 pages of product so I think it is safe to say I am a scanning expert now!