PROJECT SNAPSHOT:

• Client/Brand: Sears

• Role: Branding, Production Design, Template Systems, Prepress, Print Vendor Coordination

• Deliverables: POP and in-store signage system supporting an 8-week holiday campaign rollout across multiple store formats

• Tools Used: Illustrator, Indesign, Photoshop, File Manager

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CHALLENGE:

• High-volume signage rollout across varied store sizes and formats

• Complex  and expedited dielines and image handling across multiple sign sizes and styles

• Strict brand standards for color, typography, and layout consistency

• Multi-vendor production

• Bilingual adaptations for Puerto Rico stores while maintaining layout integrity

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APPROACH:

• Embraced campaign style guides and store signage standards before production

• Adopted scalable template systems to support rapid versioning across formats

• Maintained typography, hierarchy, and spacing rules

• Matched brand color to print targets with proofing checkpoints across vendors

• Preflighted, packaged, and organized files using consistent naming conventions

• Partnered with print vendors pre and post press

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OUTCOME:

Delivered a clean, consistent in-store experience while enabling fast-turn production without compromising brand integrity. Supported the roll out of the holiday signage system that kept stores aligned.

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