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Sears Holiday Store Front.png

2010

Sears
Holiday

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Seasonal signage system at scale
with quality control and consistency across every store tier.

PROJECT SNAPSHOT:

  • Clients/Brands Supported: Kraft Heinz, Merck, Labcorp, Dominion Energy, Ormat Technologies, Dorman

  • Role: Art Direction, Editorial Design, Concept Development, Production Design, Client Presentations

  • Deliverables: Sustainability Reports (2025/2026), Proxy statements (2026), Annual reports (2025), Cover concepts, Charts, Financial layouts, Creative Presentation decks for client review

  • Tools Used: InDesign, Illustrator, Photoshop, MediaBank, Wrike, Aproove and ActiveDisclosure

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CHALLENGE:

  • Highly regulated financial documents with strict compliance and limited creative flexibility

  • Balancing strong visual design with legal and production constraints

  • Designing within systems that often convert layouts into static image files

  • Managing multiple clients and deliverables simultaneously on tight deadlines

  • Ensuring consistency across long-form documents with complex data and hierarchy

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APPROACH:

  • Developed clean, structured layouts that elevated readability without over-styling

  • Created multiple concept directions for covers and key pages to present to clients

  • Translated complex financial and governance content into clear visual systems

  • Collaborated closely with art directors, project managers, and production teams

  • Adapted designs to meet ActiveDisclosure limitations while maintaining visual quality

  • Built presentation decks to communicate design thinking and guide client decision

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OUTCOME:

Delivered polished, client-ready documents for multiple Fortune 500 brands by simplifying complex financial content into clear, easy-to-read layouts. Consistently maintained brand integrity while working within tight constraints, managing high-volume deadlines, and building trust through reliable, high-quality execution.

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Sears Holiday Signs.png
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Sears-Holiday-1.png

© 2025 all projects belong to Andy Valde. Images may not be reused or displayed without consent.

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