Design | Art Direction | Typography | Color Systems | Illustration | Motion Graphics | Photography | Project Management
Stericycle Brand Guidelines
The creative and content teams modernized the company’s global brand system and better align it with its portfolio of services, including Shred-it. The refreshed guidelines redefined Stericycle’s visual and verbal identity—introducing updated color palettes, typography, iconography, and photography standards. These updates established a cohesive design framework that was implemented across hundreds of digital and print assets.
It was important for us to show the correct usage of the logo as it had been incorrectly used for years. In addition, it was also very important for us to show old versions of the logo as well as other improper uses and how to correctly display it using imagery.
It was decided that we would use lotto for the font for several reasons but one of the most important reasons is that this font is one of the most ADA accessible in print and And on the web. The previous color palette was modified into a more contemporary collection of colors, allowing us to add highlights, but not use the entire rainbow to design materials. This was important because it helped strengthen the identity of the brand and the use of the color green.
Compared to the old version of the brand, the branding elements were simplified tremendously for the stair cycle brand it was decided to have a circle with orbiting dots that were used in a particular way to draw focus to a particular area in any branded material. In addition, the icons were completely revamped to an outline style, compared to a solid style in the old brand collaborating with my team members, we updated hundreds of icons over the course of the rebrand.
I built templates from Microsoft Word and Microsoft PowerPoint to keep the entire organization on brand. Additionally, I built image and icon libraries to be shared with stakeholders around the organization to utilize approved brand assets.